Perhaps as interesting as P&G’s love of Facebook, was its skepticism about Twitter. They described Twitter as “much more like television than one might think.” To P&G, Twitter is a great broadcast medium — it is best for one to many communications that are short bursts of timely information — but as good as it is for timely information, the P&G folks do not view it as particularly relevant to what they are doing on the brand building and advertising side.
David Hornik - VentureBlog

Source: ventureblog.com

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